Creating versatile visuals for the Madfit App’s next digital rollout.

Helping Madfit Flex Their Content Potential

Madfit partnered with us to capture a series of clean, high-resolution studio images and videos featuring one of their top trainers.

The focus?

Precision lighting and strategic composition to allow seamless integration of the assets across their website, app, and digital platforms.

By isolating the subject and delivering raw, ungraded footage, we empowered their in-house editing team with everything they needed to cut, composite, and color their way to fitness content that fits any screen.

A young girl with curly blonde hair running on a wooden dock with two adults dancing in the background near a body of water.
A smiling woman and man on a beach, looking at a camera together under palm trees with a thatched hut and ocean in the background.
Woman kneeling on sandy beach taking photo of child and dog near the water under a palm tree in a tropical setting.

SCOPE OF WORK

  • Pre-lighting & testing for background-removal flexibility

  • Full-day shoot with multiple fitness wardrobe changes

  • Delivery of raw, ungraded 4K video assets

  • High-res stills optimized for app and site integration

  • Coordination with in-house editors for seamless handoff

Creative Direction

This shoot required precise lighting setups designed for post-production flexibility. We utilized clean backdrops, directional light, and consistent framing to ensure each image and video could be repurposed across multiple platforms and layouts, without losing quality or energy.

Our priority was function and form, delivering engaging fitness visuals that worked as beautifully behind the scenes as they do front and center.

Strong Visuals. Seamless Integration.

A family of three sitting on a boat docked at a pier, with the father and mother relaxing and the young girl sitting on her mother’s lap, all enjoying a sunny day on the water.
A tray of fresh tropical fruits including mango, banana, pomegranate, and orange, with a flower arrangement in a pot that has 'Aloha' written on it. In the background, a woman and a child are playing a game at a wooden table.
A shirtless young man jumping off a pier into the water, with a woman in a bikini standing nearby and an American flag flying high on a pole, against a bright sky and greenery in the background.
Aerial view of a lush island with trees, a dock extending into the water, and neighboring land with buildings along the shoreline.
A wooden outdoor bar with several barstools, surrounded by lush green tropical plants and trees.
A man in turquoise swimming shorts and sunglasses prepares a yellow kayak on a sandy beach near a calm body of water, with green trees and an island in the background, viewed through branches and leaves.
A woman relaxing in a hammock on a sandy beach, with a smiling man standing beside her near the water. The scene is tropical with palm trees and lush greenery, and the ocean can be seen in the background.
A woman and a young girl on a sandy beach near water, with palm trees overhead. The woman is helping the girl dry off with a yellow and white striped towel.
Beach scene with palm trees, a hammock between two trees, lounge chairs on sandy shore, and calm ocean water in the background.
Decorative ceramic floats hanging from a tree branch in a lush forest setting.
A young man in a pink long-sleeve shirt, black shorts, and a baseball cap is stepping onto a dock from a small boat, smiling. The dock is made of wooden planks, and the water is calm with a distant shoreline and partly cloudy sky in the background.
A shirtless man holding a blue paddleboard stands on a sandy beach near the water with palm trees and a clear blue sky in the background.
A couple dancing on a wooden deck at sunset, with the sky painted in pink and purple hues and lush green trees in the background.
Young pineapple growing on a plant with spiky green leaves in a lush garden.
Wooden porch with four green Adirondack chairs, surrounded by lush green trees.
A woman in a patterned crop top and white skirt prepares drinks at a wooden dining table inside a rustic cabin with wooden walls and ceiling. Another person is sitting on a green sofa in the background.
A young girl with curly blonde hair in a blue outfit walking on a wooden path near a sign that reads "Seabird Key" in Florida, surrounded by lush green tropical plants and trees.
A smiling couple walks hand in hand along a sandy path through a lush, tropical jungle, enjoying drinks in each hand as sunlight filters through the green leaves above.
An outdoor shower with a metal pipe, a circular showerhead, and water flowing. A stone wall and a wooden ceiling are in the background.
Wooden staircase leading to Seabird Key in Marathon, Florida, with a sign showing a seabird, seagulls, and a boat, surrounded by lush green trees.
A view of a coconut palm tree with green fronds and clusters of brown coconuts against a blue sky with some white clouds.

Guava Cay Media

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